How to build mobile app for your restaurant
However, all of the above seems pretty solvable when mobile solutions take the stage. As of the day, over 77% of American citizens own a smartphone, and among the age of 18-29, this number goes up to 100%. Mobile traffic has finally outrun the desktop one, with nearly 3 hours spent in mobile apps alone. So what stops your restaurant from being one of them?
In this article, we are going to examine the main reasons why a mobile presence is a must for a restaurant business of any size, and give an outlook on how to build a restaurant mobile app and what features it should have.
What business problems do a mobile app solve for restaurants?
The lives of today's tech-savvy generation have a super high career-driven pace. For them, time is more valuable than money, and the quality of service tells more about a place than the food they offer.
By knowing that, customer-centric restaurant owners have to adapt their business models to suit the needs of the contemporary customer and utilize mobile applications to their benefit.
How do mobile apps help restaurant businesses?
1. Reach customers wherever they are
Of course, having a website, a social media page or receiving cooperating with paid marketing help, but to be remembered a brand has to be exposed to customer at least 10 times to be automatically recalled and recognized.
Having a mobile app allows exposing the customer to your brand at least once per day. Even if they do not use the app itself, as long as they have the app installed and see your icon every time they use phone you will receive the desired result.
2. Provide comfortable and convenient user experience
For example, while placing an order customer can add a comment giving a list of ingredients he is allergic to or asking for small amendments in a dish. Attention to details and personal preferences of the customer are one of the key points that make them come back again and again. However, these small things can be left unnoticeable during a telephone conversation and leave the customer dissatisfied with food and restaurant in general.
3. Introduce another sales channel
More and more customers want to order on mobile devices exclusively because it is convenient and shortens the time of receiving their order. This way of ordering is in high demand for places of that have regular or even daily guests because they want it the way they like and fast.
4. Raise workforce efficiency
Instead, by introducing online ordering, you actually lower the possibility of delivering a messed up order and increase employee efficiency since no one needs to answer the phone or waste time for discussing order details.
5. Better the ROI on specials you offer
6. Control over the working process
You will have to share a significant amount of revenue with a third-party, that can go up as much as 18-20%.
Also, while it offers diners to order a dish online or book a table - these services rely on technologies and databases. Therefore, with so many orders being processed at the same time, something can go wrong. You can get overbooked or receive more requests than your team can handle, particularly at the busy time.
All-in-all, it better to control your restaurant's workflow and information without involving outside services.
7. Data-data-data, and more data
So far we have figured why it's so cool to have a custom restaurant app developed for you. But what do customers expect from it and what essential features should there be? And how do you start the process whatsoever?
How to build a restaurant mobile application?
In case, your vision of the future app is vague, let us give you a brief image of what your app should offer to customers for a seamless "wine and dine" experience.
1. Information about the luncheonette: working hours, menu, special offers;
2. In-app online ordering and payment, with a "no-call-back" feature;
3. Booking a table with a proper virtual map of the place. That way clients will be able to choose table they are comfortable with;
4. Ability to leave feedback, comment a dish or a crew member;
5. Share the place and recommendations with friends on social media;
6. Offer loyalty and referral programs.