The industry’s concerns, drawbacks, and opportunities with healthcare app development
The healthcare industry has long ago distanced itself from the concept of waiting rooms, but is it really up to date regarding the patient experience and engagement?
Present-day consumers of healthcare industry expect to receive something more than just regular coverage and annual medical examination. Demand for innovations and 24/7 support continues to grow. Especially, after wearable and other connecting devices became available to masses.
Healthcare app development allows leaving the traditional approach to a patient-doctor relationship in the past. A decision to develop an app will help to eliminate lines, misheard and mispronounced names, overbooked operational rooms, angry patients, and other inconveniences.
Who creates and uses these apps? Why is the expansion of mobile solutions into healthcare industry so slow? How can hospital mobile applications better the overall patient experience? In our article, we are going to cover all of the topics mentioned above and tell a bit about IDAP’s expertise in creating apps for healthcare providers.
Primary concerns of service providers
Mobile health apps continue to gain momentum but not as quickly as customers would like to. More than a half of hospital visitors (54%) have shown a desire to take a shift from regular office appointments toward mobile interaction. A West Monroe study has shown that 91% chose to go with a mobile application when offered. Moreover, more than one-third of respondents have already used apps to communicate with their doctors and medical institutions in real time.
Despite all that, healthcare providers aren’t rushing to meet the fast evolving needs of their customers. Today 85% of healthcare insurance CEOs have doubts regarding the affordability of technologies that will be able to create an appropriate user experience for both patients and medics. In addition, they are concerned about the security of patient’s private data and possible leakage of confidential information.
Taking into account the growing number of cyber attacks on healthcare businesses, one cannot say there’s no reason to be afraid. Over 62% of consumers do not trust healthcare providers with their personal information. However, the majority of them would reconsider if there is going to be a mobile application available.
Healthcare industry representatives are wary of seeking the help of mobile technologies due to the following reasons:
- Data security issues;
- Storing and processing large amounts of data;
- Lack of experience with mobile solutions for business;
- Cost of mobile app development for healthcare.
Drawbacks of healthcare application development
As digital solutions take over industries, customers become less and less impatient for mobile. It results in them leaving for a more progressive competitor. One would think that by knowing this, providers would drop whatever they are doing and rush toward healthcare mobile application developers.
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And while that is partially true, Accenture reports that only 66% out of a hundred America’s biggest hospitals have built custom mobile apps for their patients and personnel. Nonetheless, their user experience and poor functionality fail to match users’ wants and needs. It turns out that just a mobile app is not enough to satisfy the acquired customer base.
There are two reasons why healthcare applications keep on lagging behind:
- Poor UI/UX,
- Reduced functionality.
Instead, patients want to work with an app that has a cutting-edge design, intuitive navigation, and advanced features, mainly:
- Access to electronic medical record;
- Scheduling and canceling appointments;
- Receiving prescriptions for the refill of medications.
Despite that it’s pretty simple to create all these features from a technical standpoint of view, they are still absent in the majority of proprietary applications. As a result, patients generate revenue for a third-party applications, and not for healthcare providers and insurers. While the rate of providers’ applications is 3.6 and lower, any application of a digital health distributor is over 4 out of 5.
We at IDAP have also worked on the creation of a healthcare mobile application for an outside business. Our team has designed and built UNIQUEDOC from scratch. It was able to fully correspond with the desires of modern patients. The app is available on all platforms, has a chat and file repository protected from cyber attacks.
If your hospital is still afraid to try out technology, IDAP will be glad to assist you in finding the right, cost-effective solution.
Opportunities for the healthcare industry
While it is easy to say what is wrong with proprietary apps, their impact on a healthcare provider’s popularity may be not as noticeable.
Let us make it clear for you, today, and even more in the near future, customers expect their healthcare providers and insurers to start interacting closely with digital tools. Businesses from all other spheres have become available at one screen tap, so why can’t they receive the same kind of service from medical institutions?
Taking a look at the heavy competition on the healthcare market, these who lag behind risk getting pushed out of business. Nearly 7% of customers confirmed that they’ve changed healthcare providers due to an unsatisfactory level of customer service. At one hand, the lack of mobile integration can result in losing $100 million annually per hospital. On the other, the development of custom made medical apps can bring twice as much revenue.
The improvement of patient’s experience helps retain customer loyalty, raise engagement and boost annual profits. However, to the vast majority of hospitals, development of a healthcare mobile application reminds a cost driver, despite how it improves the image and overall financial performance of the institution.
Hospitals fear to empower their patients with an ability to manage their health treatment process on their own. Instead, executives find it better to stick with offline records while losing patients to other modern clinics.
Developing mobile strategy allows to:
- Retain customer base and attract new clients;
- Ease the working process for personnel;
- Accumulate data in one place;
- Make medical histories available through all devices for patients and doctors, thus decreasing the time wasted on going back and forth from staffroom to the ward.
- Cut costs on employees that are responsible for archiving and saving all medical histories, or on lawsuits and fines that happen in case patients’ records are lost.
And it is only the beginning, as technologies continue to progress, so does healthcare. Forget about keeping a patient waiting, seeing them suffer from a wrong diagnosis or dismissing an allergy on a particular element. Mobile does not mean patient-centric, it means the development of a solution that is going to help your healthcare business prosper.
IDAP will be glad to help you embrace digitalization. We are going to improve the numbers on your annual income report and build a mutual relationship of understanding and acceptance between the hospital and its visitors.