IDAP BLOG Artificial Intelligence

Artificial Intelligence As the Main Tool to Make Marketing Campaigns More Effective

The modern technologies are continually evolving. It is clear that you need to keep up with the latest trends if you want to grow your business. In the contemporary digital environment, Artificial Intelligence (AI) means a lot to digital marketing teams. Today, these solutions can help you push up sales and get more customers. In this post, we’ll analyze the effectiveness of AI marketing tools and show you the best ways intelligent marketers can use AI in their work. Get comfortable and have a look!

What Is Artificial Intelligence Marketing?

Let’s begin with the basics. AI marketing is considered the best approach that helps predict the customers’ behavior and provide better customer experience. Most AI concepts help digital marketers become more effective in analyzing users’ online behavior and customers’ interests. As a result, professionals in this area can create a perfect image of the desired targeted audience.

Overall, AI marketing improves such digital marketing campaigns as content marketing, email marketing, and SEO operations. As a result, professional marketers can easily enhance the return on investment. 

But the most distinctive feature of digital marketing is that you don’t need to install everything manually. With the right AI tools for digital marketing, everything will happen automatically. 

Today, AI tools’ usage makes digital marketing approaches stronger and allows business owners to stay competitive in this digital world. The benefits of artificial intelligence in marketing are numerous. The main reason marketers should use this technology is to identify the main areas where they need to work hard to gain customers’ loyalty.

Why Marketers Should Use Digital AI Marketing Tools

Looking for ways to improve sales? Here’s a list of the main reasons why you should consider using AI digital tools:

1. They help learn more about your customers

Do you know the main slogan of marketing? “Know your customers, and you’ll achieve success”. The more you know about your targeted personas, the easier it is to sell products. AI is used for collecting data about your audience. When you know everything about your customers, your marketing department will have a clear understanding of your customers’ habits, common questions, motives, online preferences, etc. This information is of utmost importance because it allows you to create personalized social media marketing campaigns. Remember that customized marketing campaigns are the most effective solutions that help improve your revenue. However, you can’t create them without AI marketing tools.

2. AI-improved PPC Advertising

Most marketers understand the importance of pay-per-click budgets and such tools as Facebook and Google AdWords. Today, Google controls 40% of the US digital market; Facebook controls 20%. Mosty, such pay-per-click campaigns are handled by PPC agencies. The main goal of AI, in this case, is to help marketing experts uncover more new and profitable advertising channels. It is really hard to find advertising channels that aren’t used by your competitors. Marketing experts can quickly test new advertising platforms and optimize targeting with the help of AI. Facebook is already using that to make their ad campaigns more effective and personalized. 

By the way, Albert, a well-known AI marketing platform, offers lots of services, one of them being autonomous media buying. This approach is based on AI; human input is not needed for analyzing and optimizing ad campaigns.

Overall, if your work is related to optimizing large-scale PPC campaigns, you should opt for machine-learning algorithms. They will surely help you target the right audience and make your marketing campaigns more effective.

3. Smart customer engagement

Besides making your ad campaigns more personalized, machine-learning algorithms also help find customers who are likely to choose the services of your competitors. In such a scenario, AI-powered tools help gather data, create a predictive model, and test it on real clients. Thanks to this data, marketing experts can learn what stage of churning a customer is at. The thing is that it is really hard to re-engage quick-churn clients. But those who have already used your services or tested your products can easily be re-engaged. For example, Vidora, a powerful and multi-featured machine learning platform, allows marketers to keep their churning clients engaged. When the system sees that a client starts spending less time viewing the list of offered products, it will immediately send relevant offers to engage this person.

Overall, AI-powered churn prediction is a powerful tool that can help you push up sales. The thing is that churn prediction is unique for absolutely every company. This information is the main weapon that you can use to acquire more customers.

4. Chatbots

When you open any website these days, you’ll always be welcomed by a helpful assistant. But it’s not a real customer service rep; it’s a chat bot. From medicine to technology, intelligent chatbots are a must-have element of any online store. Their main goal is to provide instant customer support. In some instances, they are also used for creating personalized content.

Chatbots are perfect tools for dealing with repetitive questions and predicting some issues. Sometimes, they are even more knowledgeable than human customer specialists.

When it comes to customer service interactions, chatbots aren’t limited. They can be used to answer general questions, make mini quizzes, learn more about specific products, etc.

Today, AI-powered chatbots are a common trend. They help get more customers, answer common questions, and can even be used for personalized content marketing! 

5. Content creation

Content creation

Content marketing is a powerful tool that can help you get more customers and increase sales. But content is generated by humans. Moreover, it seems unbelievable that powerful content like a report or an e-book can be created by AI. However, AI tools can be used to create engaging emails, personalized messages, or posts for social networks. For example, such tools as Rocco allow you to create exciting content for social media that will definitely be appreciated by your followers. 

Today, machines can create short hotel descriptions, profit summaries, simple business reports. All this can save the time of marketers and allow them to have immediate access to the data.

6. Personalized website experience

AI functionality doesn’t allow you to build a new website from scratch (yet). However, it enables you to improve your users’ online experience with the help of intelligent personalization. 

First of all, you can use intelligent algorithms to personalize the web experience. AI can analyze demographics, location, interaction with the website, and suggest the most profitable offers for your users. 

Second, intelligent algorithms can also be used for personalizing push up notifications. You can set up push notifications depending on the preferences of users. As a result, you can reach your customers right when they are ready to place their order. Your push notification might convince them to use your services or purchase your products.

According to a survey, 33% of marketing experts are using AI tools for creating personalized web offers. 63% of users noticed increased conversion rates and improved customer experience.

7. Creating more effective email content

Creating more effective email content

If you are a marketer, you understand how hard it is to create intelligent email content that really works. Experts in this niche spend hours creating and then scheduling emails. Moreover, all the emails have to be categorized for different customer segments. According to statistics, 77% of marketers use personalization in emails. There is proof that such email campaigns are more effective.

This is where AI can be a game-changer. AI algorithms monitor a subscriber’s experience and their interactions with your content. Thanks to this information, they can find content suitable for a particular user and generate personalized emails.

Such emails can be created based on the following information:

  • Website interactions;
  • Wish list;
  • Most popular posts;
  • The interests of similar users.

All in all, AI is a superb tool for learning your customers’ interests and generating curated emails.

8. Automated image recognition

You will hardly find a user who doesn’t use Google Drive today. Have you noticed the recent updates? Today, the system can perfectly recognize images and people. Moreover, modern technologies have become excellent at recognizing photos. Such well-known companies as Amazon, Pinterest, and Facebook are already using AI image recognition for identifying users by their photos. But what benefits will the marketers get? In this case, image recognition means enhanced sync between visits to stores and online content. Today, some stores are already using image recognition software to monitor clients’ in-store visits and link this information to their online profiles. The data helps store owners develop real-time discounts and welcome offers for some visitors.

Overall, when you know how a person shops, it is easier to create more targeted messaging. Moreover, facial recognition software is also used as a powerful tool for monitoring the offline ROI of your online marketing campaigns.

9. Monitoring new trends and finding new opportunities

The main goal of digital marketers is to create effective marketing campaigns. However, they also need to search for new business growth opportunities. Modern AI tools allow them to be more effective. They can scan data and analyze the latest marketing trends. They also will help make forecasts for building new strategies.

10. Marketing automation

Manual and repetitive tasks take time and effort. Some of them are very time-consuming. Therefore, modern marketers strive for automation. Remember that most manual digital tasks can be automated with the help of powerful AI trends.

Challenges for AI Marketing

Embracing the new opportunities offered by AI tools is something that every business needs to do in the 21st century. Nevertheless, this doesn’t mean this technology has no pitfalls. Here’s a list of the main challenges that you may face while working with AI tools:

  • Insufficient IT Infrastructure. An effective AI-driven marketing strategy requires a robust IT infrastructure. Simply put, you need high performing hardware.
  • Poor data quality. AI requires excellent quality. You know that poor quality may lead to wrong results.
  • Insufficient budget. AI tools offer impressive ROI, but you still need to invest in these solutions. 
  • Lack of in-house specialists. The number of AI job offerings is rapidly growing, but the pool of AI talents leaves much to be desired. 
  • Regulations. Though AI is our future, this industry is relatively new. Some businesses are restricted in the storage data. This means they can’t use the services of some cloud-based vendors.

But remember that obstacles exist to be overcome. AI tools are the future of modern marketing. Artificial intelligence and machine learning can help you quickly find data that matters to you. It will help you improve sales, retain old customers, and get new ones.

We at idapgroup.com always monitor the latest trends and implement them when building custom software solutions for our customers. We dive deep into a customer’s business to make sure our solutions will bring your real value!

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